Episode 26

full
Published on:

11th Jun 2025

Career Redefined: Reinventing Your Life on Purpose with Iain Morrison

LuRae sits down with Iain Morrison, co-founder of The Imagination Collaborative, to walk through his remarkable entrepreneurial journey from concert stages to cutting-edge tech.

With over 35 years in global event production, Iain shares how the pandemic influenced a career transition that became his catalyst for reinvention.

He opens up about walking away from financial security to chase scalable impact. He walks us through how immersive 3D technology is reshaping how we plan, sell, and experience events.

If you're navigating a career transition, questioning the status quo, or wondering how to turn your passion into purpose, this candid conversation is for you. It delivers real talk on resilience, persistence, and the future of innovation.

Chapters:

  • 00:00:00 - Fail Forward: Why Mistakes Matter Most
  • 00:00:14 - Kickoff with LuRae
  • 00:00:39 - Meet Iain Morrison: From Backstage to Boardroom
  • 00:01:12 - Sparks Fly: A Lifelong Passion Ignited
  • 00:03:16 - Fired Up: The Moment He Took Control
  • 00:04:06 - Shutdowns and Sell-Offs: A Pandemic Pivot
  • 00:06:02 - All In: Betting Big on Tech Innovation
  • 00:08:58 - Leadership Unplugged: From Manager to Visionary
  • 00:14:34 - See It Before You Build It: Immersive Event Tech
  • 00:17:36 - Real Talk: Reinventing Your Career with Purpose
  • 00:20:25 - The AI Edge: Stay Ahead or Get Left Behind
  • 00:29:57 - Final Word: Start Scared, but Start

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to and then i did this? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for and then I did this

About the Podcast

and then I did this
The unique journeys of individuals who've had the courage to break free and live life on their own terms.
"And Then I Did This" brings you the unique journeys of individuals who've had the courage to break free and live life on their own terms.

Each episode takes you behind the scenes of an ordinary person's extraordinary transformation. You'll hear from those who've walked away from the beaten path to pursue work and a life that nourishes their soul. Their stories prove that you truly can be free to live your best and most authentic life.

Get ready to be inspired as we explore the challenges, triumphs, and lessons learned from those who dared to create the life of their dreams. Whether it's leaving the corporate grind to start a small business, embarking on a midlife career change, or simply redesigning your daily routine to prioritize your passions - the guests on "And Then I Did This" show you that it's possible to break free and live life on your own terms.

Join us each week and prepare to be motivated, encouraged, and empowered to take the first steps toward more freedom in your life.

If you're feeling inspired and ready to explore your own path to freedom, check out YouCanBeFree.life where you'll find resources and support to help you break free and live life on your own terms.

About your host

Profile picture for LuRae Lumpkin

LuRae Lumpkin