Episode 31

full
Published on:

10th Feb 2026

The Question Every Leader Asks Before Their Biggest Move

Before becoming a strategic advisor, she was an architect — designing structures built to stand the test of time. That same thinking shapes everything she does today.

The women she works with have already built something remarkable. But when the stakes get higher, clarity doesn't always come easy. Most high-achieving women are navigating their biggest decisions alone.

That's where everything changes.

In this episode, we're talking about what it takes to make strong, well-timed decisions at the top — without the second-guessing. How understanding the way you're wired gives you a strategic edge.

If you're a senior woman leader asking 'what's next' — this one is for you.

🎧 Listen, reflect, and lead with clarity.

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📩 Share this with a founder or female CEO who needs to hear it.

Chapters:

00:00 - Introduction

01:51 - Marta's Origin Story: Growing Up in Communist Poland

05:05 - Moving to the UK and Building a Property Portfolio

07:00 - The Trap of Achieving Financial Goals and Still Feeling Empty

09:09 - The Most Important Question: What Do You Really Want?

13:42 - Preparing the Bottom Line Before Leaving Your 9 to 5

17:01 - When Your Body Forces the Change: Burnout and Breakdown

20:11 - Entrepreneurship as a Spiritual Journey

23:24 - Practical Steps for Transitioning Out of a Day Job

29:00 - Flipping the Script: Charging for Value, Not Hours

34:18 - The Biggest Lesson: Learning to Trust Yourself

38:14 - The Dream That Changed Everything (April 2020)

44:10 - How Marta Helps Female Executives Make Decisions With Clarity

46:29 - Who Is Meant for Entrepreneurship (and Who Isn't)

48:23 - The "What Do You Really Want?" Exercise: Go 7 Layers Deep

50:25 - Final Words: Clarity Comes from Action, Not Waiting

  1. Marta Duda on LinkedIn
  2. Marta's Website
  3. LuRae Lumpkin on LinkedIn
  4. You Can Be Free Newsletter
  5. You Can Be Free on YouTube

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About the Podcast

and then I did this
The unique journeys of individuals who've had the courage to break free and live life on their own terms.
"And Then I Did This" brings you the unique journeys of individuals who've had the courage to break free and live life on their own terms.

Each episode takes you behind the scenes of an ordinary person's extraordinary transformation. You'll hear from those who've walked away from the beaten path to pursue work and a life that nourishes their soul. Their stories prove that you truly can be free to live your best and most authentic life.

Get ready to be inspired as we explore the challenges, triumphs, and lessons learned from those who dared to create the life of their dreams. Whether it's leaving the corporate grind to start a small business, embarking on a midlife career change, or simply redesigning your daily routine to prioritize your passions - the guests on "And Then I Did This" show you that it's possible to break free and live life on your own terms.

Join us each week and prepare to be motivated, encouraged, and empowered to take the first steps toward more freedom in your life.

If you're feeling inspired and ready to explore your own path to freedom, check out YouCanBeFree.life where you'll find resources and support to help you break free and live life on your own terms.

About your host

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LuRae Lumpkin